Hidden Gems

Goal:
Provide customers with a Zagat-style guide of local dining suggestions from Emburse’s global staff.

Audience:
Customers with business traveling staff

My contributions:

• Provide introduction page copy enticing readers to dig in

• Writing the regional introduction pages found throughout the guide

• Helped coordinate the promotional elements across marketing channels (blogs, social, event collateral, landing pages, etc.)

• Storyboarding motion graphic social posts 

Collaborators:
Mike Cormier (art director)
Jane Cormier (creative director)