Video Sales Mailer

Goal:
Build awareness within a very targeted group of potential customer opportunities. Senders were able to cherry-pick the video elements they wanted to include in the mailer.

Audience:
Finance decision-makers in mid-market to enterprise organizations.

My contributions:

• Craft mailer’s narrative arc and copy

• Collaborate with design partner to ensure scanability

• Update voice/tone to match late 2023 brand standards

Collaborators:
Jennifer Wilson (art director)