Emburse’s Brand Guidelines

Goal: Simplify the incorporation of Emburse’s brand standards across print and digital channels.

Audience: Internal marketing teams and the external vendors they utilize for content development.

My contributions:

• Owning the brand attributes and voice/tone guidance

• Crafting the prompt and suggested uses of AI-generated content 

• Distilling best practices anyone in the org could follow to be (mostly) within brand standards

• Modeling brand standards across a variety of content forms

Collaborators:
Jennifer Wilson (art director)
Mike Cormier (art director)
Jane Cormier (creative director)