Spend Trends

Goal: Assist finance teams with benchmarking their organizations’ expenses and position Emburse as thought leaders in expense management 

Audience: Finance professionals

My contributions:

• Identifying attention-catching narratives from survey responses and data pulls

• Writing infographics and cross-channel promotional elements based on long-form research pieces 

• Editing and revising long-form drafts to be within brand standards

Collaborators:
Andy Robbins (art director)
Jennifer Wilson (art director)
Mike Cormier (art director)
Jane Cormier (creative director)
Firebrand Agency (content vendor)